GoClimateNeutral started out as a small side project with a big ambition, that took place as soon as the kids had fallen asleep, on weekends and holidays from regular jobs. Ideas saved as phone notes, lots of pitching to friends, and slowly putting the pieces together. Can we build a company offering a simple solution that makes a significant difference for the climate?
Three years later, the answer is clearly yes! We are currently 4500+ members, seven employees, and some 200+ companies on board who have together avoided the emission of 333,836 tonnes of CO2 – that’s so cool!
We are working hard to continuously improve the service, to make even more difference for the climate. As part of this, we have decided to change our name! We are dropping the “Neutral” to become GoClimate – a name we felt is more powerful and straightforward. Also because over time, we will need to do more than just become neutral – and our capacity to go beyond that is also growing.
This is the next step in our improvement process – we have already launched the updated version of the carbon footprint calculator, and we have more exciting things for you in the pipeline. All through, the service we provide remains the same – the monthly subscription is not changing, and the projects we invest in on your behalf are of the same star quality. We have expanded our work with companies and their offsetting, which gives a higher margin than what we charge from individual members. Thanks to that, we get more space to grow.
There are different ways to calculate the carbon footprint of an individual. If you have tried out more than one calculator, you have probably noticed that the questions differ and so do the results. The quick answer to why this happens, is that it depends on which data the calculator is based off, and what assumptions are made. For the GoClimate calculator, we have explained the rationale between the choice of underlying data and the calculations that we base the tool on in the Methodology, which can be accessed HERE
If there is anything in the methodology that you find questionable, please reach out to us! Let us know if you disagree, have a better source of data for something, or how we could improve. The calculator will change over time because emission factors are updated regularly, which means that your result can change in the future. It could also change if we find better data or an even better way to calculate. These adjustments are however most likely minimal, and the biggest change is what you do yourself!
We calculate Food with general values from a UK study. Flights are calculated with our own API, and Car with emission factors provided by national sources (so that differs depending on where you are). Housing is using calculations based on national data on energy and electricity usage and national emission factors. Personal consumption, which is the clothes, furniture and other things you purchase, is based on a national average, weighted based on how much you purchase brand-new. To this we add a buffer for Public consumption which is infrastructure, hospitals, education etc.
Curious to know more about your carbon footprint? Read the other posts in this series:
Civil disobedience is something that is not very common in Sweden, and is associated with being rowdy and uncompromising. Many believe that we have a well-functioning society where it is the individual’s duty to follow the law and maintain order. Can that be true, while there are also reasons to not comply? If so, could the climate be such an issue? We at GoClimate believe that the climate crisis is so big that we need to explore all ways to act on it, and with this post we want to inform about one method already applied, both to create understanding of it and at the same time inspire one another to find new ways to get engaged that suits everyone.
Civil disobedience is defined as the citizen’s active refusal to comply with a law or an order from the government, in order to change society. It is a non-violent method to highlight that something in society is morally wrong, and therefore one does not agree to be involved in it. Resorting to civil disobedience as a method can be seen as a last resort, when the formal paths to drive change have not worked.
What can be important to bear in mind when considering whether civil disobedience is a good or bad method of social change, is that it is difficult to imagine a change before it has happened. What would the United States look like without slavery? How would England work if women were allowed to vote? Today, we generally agree that slavery is wrong and voting rights are a right regardless of gender, and using that reasoning we must also assume that in a hundred years’ time our grandchildren will be living in a society that has undergone even more changes. Moreover, the pace of change seems to be accelerating rather than slowing down, so it is reasonable to believe that we are not living in the most highly developed form of a human society yet.
What has civil disobedience actually accomplished historically? Perhaps the most well-known example is Mahatma Ghandi’s struggle for India’s independence from British colonial power, which included a long march in which he broke the salt law. Another person who today is praised for her courage is Rosa Parks, who refused to leave her seat on the bus in Montgomery to let a white passenger sit. Women’s suffrage is another example of what has been accomplished, however that struggle did involve violence. It can thus be individuals as well as groups and movements who perform civil disobedience, but neither Ghandi nor Parks acted alone.
In 2018, Greta Thunberg sat down outside the Swedish Parliament to strike for the climate. She thus violated the Swedish Education Act, arguing “why should we study for a future that is being taken away from us?”. Greta is perhaps a special case in civil disobedience because she does not violate the law that she believes is the problem, but does so to raise another issue. We at GoClimate are convinced that Greta’s morality is right, and that we as a society must change to live in accordance with it. The fact that Greta is a child who is not going to school has undeniably been a thorn in the side for many around the world. The fact that she has become the front person of Fridays For Future, where millions of children around the world follow her example and strike from school, is both proof of the reach that civil disobedience can achieve and the seriousness that today’s children and young people feel about the climate issue.
Within the environmental movement, Greenpeace and Extinction Rebellion are two organizations that use civil disobedience to call for attention and push environmental issues. Greenpeace’s actions often target large companies and directly block operators from engaging in environmentally harmful activities, while Extinction Rebellion’s actions have instead intended to cripple society and influence the masses by blocking bridges and roads. Both organizations are considered controversial, although many believe that their work highlights major problems that we have to handle.
How you choose to engage yourself in the climate issue is your own choice, and we at GoClimate hope that we can contribute to a transition to a sustainable society as quickly as possible. Committing civil disobedience is a method that has had a major impact historically on important issues, and it is already part of the environment and climate movement. Civil disobedience continues to be a relevant option because it is clear that systemic changes are not occurring at the pace necessary to secure a habitable planet in the not too distant future.
We have recently almost doubled the number of team members at GoClimate, with three new co-creators that allow us to proceed even faster and more efficiently towards our goal of creating a better tomorrow and a healthier planet.
Alexandra Palmquist is GoClimate’s climate advisor who came to us from the United Nations Development Programme in Bolivia, where she worked on climate and environmental projects. Previous positions include the European Commission in Belgium and the NGO We Effect, where Alexandra was stationed in Mozambique. Alexandra will work with measuring and reducing both individual and corporate climate impacts, and review of the climate projects we finance. Outside of work Alexandra recharges her energy by going running or dancing tango!
Tove Westling is the founder of the London-based PR agency VARG, which has worked with the establishment of brands such as Dagmar, DAY Birger et Mikkelsen, Filippa K, CDLP and Samsøe Samsøe on the British market. Tove has also been responsible for the agency’s focus on sustainability, and managed Vestiaire Collective’s PR in Scandinavia. With us, she works primarily with increasing climate commitment both locally in Scandinavia and globally. Beyond the climate issue, Tove’s heart is pounding for animal rights, above all with a commitment to stray dogs around the world.
Emma Bäckström is a trained civil engineer in media technology at KTH Royal Institute of Technology and has most recently worked as a developer at Mentimeter. At GoClimate, in addition to development, she also works with user experience and product development of our web service. In addition to saving the world, Emma wants to pet dogs and go running in the woods!
Besides the fact that we find it so exciting to have a living, growing team, we are extremely happy about what climate benefits this entails – as we can see that the number of co-creators is directly related to how much difference we make for the benefit of the climate. In 2017 we contributed to 660 avoided tonnes of CO2e per co-creator, in 2018 18, 000 avoided tonnes and in 2019 36,670 avoided tonnes per co-creator. We look forward to expanding the team further in 2020 and thus make even more positive difference!
GoClimate’s first customer survey was conducted in March 2019 and answered by more than 500 people who use the service on a regular basis. With so many positive responses, we feel super happy to have been able to create a service that enables both individuals and companies to climate offset their carbon footprint and contribute to stopping climate change together.
What’s your attitude towards your individual carbon footprint?
Almost 90% of the English survey’s respondents who climate offset through GoClimate are actively trying to lower their carbon footprints. A bit over 5% of the respondents do not actively try to reduce their carbon footprints and around 4% wants to reduce but do not know how – this is something we are working on to get better at!
How did you find out about GoClimate?
Nearly 30% of the respondents that carbon offset through GoClimate have come in contact with us through recommendations. To reach even more people and better save the climate, we truly hope that you will continue to discuss and share all possible climate actions with your friends and familiy!
Find more results from the English survey here and the Swedish survey here!