Daniel Livensjö, CEO of TR Media.

TR Media is a media company in the harness racing industry, operating across digital services, data, media and events. Behind the events and broadcasts is an organisation that takes its climate responsibility seriously — not because it's required, but because it creates value. And getting there was faster and easier than they expected.

"We're working in an increasingly structured way on sustainability issues, both to meet future requirements and because we genuinely believe it's important to understand and reduce our climate impact," says Daniel Livensjö, CEO of TR Media.

GoClimate proposed the cheaper option

The collaboration with GoClimate began with a classic manual setup, where a consultant calculated emissions. It worked well. But when GoClimate suggested that TR Media should switch to the automated tool — an option that was significantly cheaper — it produced an unexpected result: increased trust.

"What made the strongest impression on me was actually that GoClimate themselves suggested we move to a more automated setup, even though it would likely mean lower revenue for you. It showed that you genuinely wanted to find the best and most effective solution for us as a customer, rather than maximising hours or manual work," says Daniel Livensjö.

It's an approach that reflects GoClimate's view of customer relationships: the right solution for the customer and the climate is always the right solution.

"We're so convinced that our automated platform is the best sustainability tool — for the business and for the planet — that we actively encourage customers to choose it," says Kalle Nilvér, co-founder of GoClimate.

Accounting integration and automated data collection

The transition to the automated tool was quick. TR Media connected its Fortnox system to GoClimate's platform via API, and immediately large parts of the data collection could be automated.

"Compared to previous manual processes, we now save a lot of time — several working days per year — while also reducing the risk of errors," says Daniel.

Better results, lower cost

Perhaps most importantly: the quality of the reporting has become even more accurate.

"What we get out of the tool today is above all a significantly simpler and more cost-effective way of working. We produce our data faster and need to spend fewer internal resources on the reporting itself. At the same time, the quality and overview have improved. The solution definitely lives up to the setup that was presented to us — perhaps even better than we expected," says Daniel.

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Would you like to work with sustainability reporting in a way that saves time, costs less and delivers better data — just like TR Media? Contact us and we'll tell you which setup suits you best.