MINK MGMT works with remote photoshoots to keep emissions down
"We had live feeds from the stills and film cameras so that the client could see what was being shot live on their own screens," says Marie Jernström Linins, founder and CEO of MINK MGMT.
MINK MGMT is a photographer and creative management agency founded in 2012 with offices in Stockholm and London. In addition to artist management, they also offer full production services.
The agency decided to create a sustainability policy, covering everything from how you travel to what demands you should put on suppliers in terms of their sustainability efforts. The sustainability policy help employees in everyday decisions and create a great base for communication in a concrete way around the companys sustainability efforts.
“As we have grown with our clients, we have had the opportunity in our own way to influence industry change and manage the aspects of our industry that we can control”, says Marie Jernström Linins, founder and CEO of MINK MGMT.
Focus on remote photoshoots
Since the productions MINK MGMT works with often involve international clients and a lot of travel, their climate policy efforts are mainly targeting that area. To keep travel down, video and phone meetings are prioritized where possible.
When flying is the only option, MINK MGMT finances certified climate projects as a contribution to climate action (although worth to mention, this does not cancel out the flights' emissions).
“For overseas clients, we offer them the possibility to shoot remotely to cut down on emissions. We have done several productions that way. Just recently, we shot two global campaigns for Adidas in Stockholm with the client in Germany and the advertising agency in New York," says Marie Jernström Linins, founder and CEO of MINK MGMT.
She continues:
"We had live feeds from the stills and film cameras so that the client could see what was being shot live on their own screens, an online meeting feed for each set to communicate, and GoPro cameras in the studios so the client could follow everything remotely. Everyone pulled together to work on a time zone that would work for all!”
Marie Jernström Linins, founder and CEO of MINK MGMT.
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