During the summer 2021, we conducted a survey among all our members who offset their carbon footprint with GoClimate. 552 people participated, corresponding to 12% of our members at that point in time.
GoClimate members are truly active climate change fighters
25-30% of GoClimate members take climate action that goes far beyond their own lifestyle changes and climate funding contributions. In response to the question “In the last three years, have you done any of the following?”, this is the result:
30% of GoClimate members state that they have participated in climate protests, 71% have signed climate petitions, 27% have been in contact with politicians or their municipality with climate-related issues, 25% have asked their workplace or school about their climate work, 21% have contacted a store or a brand about their sustainability work and 77% has made a major lifestyle change like swapping to a more climate-friendly diet, stopped flying or switching fossil cars to electric ones or bicycles.
This is climate action taken by our members on top of their monthly contribution to important climate financing to move away from fossil based energy systems among others.
The view of one’s own climate footprint
In response to the question of how our members view their personal carbon footprint, 74% states that they are working actively to reduce their footprint. 8% say that they would like to, but don’t know how. Another 7% say that they already have a low footprint and have a hard time lowering it more. 8% say that they are not working actively with reducing their footprint. Several members state that it is difficult to change diet and travel habits completely.
The next focus of GoClimate
We gave eleven suggestions on what the GoClimate team could focus on in the future. The suggestions that got the most votes were a carbon budget tool for individuals (57%), that GoClimate increase the focus on influencing politicians and society through creating opinion, petitions and debate articles (55%), a feature that displays exactly which climate projects a member personally has supported and with how much (53%), individualized tips to help reduce a member’s footprint (48%) and the possibility to compare climate footprints from year to year (39%).
Growing the GoClimate community
The majority of the respondents found out about us via recommendations and social media. So please keep discussing the climate with friends, tell them about us and share blog posts and our infographics on Instagram.