A survey on the view of the individual carbon footprint, carbon offsetting and GoClimate

During the summer 2020, we conducted a Swedish and an English survey with ten questions among all the people who offset their carbon footprint with GoClimate. A whopping 620 people participated, corresponding to 13% of our members at that point in time.

According to our English survey, 76% have reduced their carbon footprint since they joined GoClimate. Among other things, they have installed solar panels, they eat less meat, fly less and eat more vegan food than before. 23% say that they have not made any changes to impact their carbon footprint and 0.6% (1 person) say that they have increased their footprint.

In response to the question of how they view their personal carbon footprint, around 90% of the English respondants (80% of the Swedish) state that they are working actively to reduce their footprint. 3% say that they would like to, but don’t know how. Another 4% say that they are not working actively with reducing their footprint. Political actions and financial incentives are mentioned as critical parts to enable necessary lifestyle changes.

What's your attitude to your individual carbon footprint? This diagrams shows the number of people who use carbon offsetting that are actively working on reducing their carbon footprint and how many that are not.
90% of all members that carbon offset say they are working on reducing their carbon footprint.

Most members are happy with our calculator and the type of projects we support. What we can get better at is providing guidance and support to reduce the carbon footprint. Over 20% didn’t know that we have a blog, where we educate on topics related to the carbon footprint and offer tips for how to reduce the emissions.

The reasons for our members to carbon offset with GoClimate is that it’s easy, that people want to do everything they can for the environment, and because there are parts of the carbon footprint which are hard to amend. Other reasons are that GoClimate is a small organization offering transparency about where the money goes, and that it’s perceived as clear, agile and trustworthy. This is an easy way to make an extra difference for the climate, adding to what is already done in the everyday life by these committed people.

Among the respondents behavioral change was considered important to stop climate change. The answer to the question “How important do you think behavioral change is to stop climate change?” was 8.8 in average on a scale 0-10.

The majority of the respondents found out about us via recommendations and social media. So please keep discussing the climate with friends, tell them about us and share blog posts and our infographics on Instagram.

Find the results of the 2019 member survey on carbon footprint, carbon offsetting and GoClimate here.

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