I help companies improve. Worked mostly with Spotify and LEGO the past half-decade. Although now my focus is more on climate change, and working with companies (like jointrine.com) that are trying to slow down global warming.
Created the video "friendly guide to climate change" https://www.youtube.com/watch?v=3CM_KkDuzGQ
If you are a meat eater and you want to become more of a vegetarian (or at least eat more plant stuff and less meat stuff), and you kind of struggle with that because meat tastes good and you’re used to eating it, then this guide is for you! A short pragmatic guide for the aspirational vegetarian who still wants to enjoy good food.
I’ve been on this journey (and struggling, I admit) for about a year and half. I’m nowhere near full vegetarian, but I’ve cut down meat consumption by more than half, and will keep trying to reduce it. The nice thing (and a bit of a surprise) is that it doesn’t feel like a personal sacrifice at all!
As I write this I’m sitting on a train headed back to Sweden, pondering the result of a year’s experimentation with travelling by train instead of flying. Is this an effective way to reduce my carbon footprint? The jury is in! Read on.
One common rallying cry among climate advocates is to fly less (or ideally not at all). I consider myself a climate advocate (here’s my entry ticket), but I’m also a pragmatist. I’ve worked enough with behavioural change to know that it’s unrealistic to expect many people to change their habits unless there is a convenient and compelling alternative. For example, Spotify killed music pirating, not by attacking pirate sites, but by providing a better and more convenient alternative.
So what are the alternatives to flying, if you want to get from A to B?
Option A:Don’t go. Stay at A. This option won’t fly (pun intended) with most people. There’s a reason why they want to go from A to B, and only a small number of people will be willing to sacrifice that (kudos to those people though!).
Option B:Walk or bicycle. Not feasible. A distance that is long enough to take a flight is usually waaay too long for a walk or bicycle ride, unless you are an enthusiast with LOTS of time on your hands.
Option C:Car. This makes sense only if you travel in a group, or if you drive an electric car. If you drive alone in a fuel car, the climate impact is about the same as flying, just takes longer and is more dangerous and clogs up the road.
Option D: Bus. I haven’t found any long-distance bus options to the places I go. Might be more feasible in other countries than mine.
Option E:Train. Is train a feasible alternative? Definitely climate friendly, but what about price, convenience, reliability, and time? Read on!